Content repurposing is one way to work more efficiently.

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Content repurposing works similarly to content recycling . Just like with recycling, the idea behind it is to handle your own content sustainably and reuse it. Important: Repurposing does not simply mean reposting! Instead, content repurposing is about using existing content as a foundation for new content. True to the motto: Make new from old! The benefits of content repurposing When done correctly, content repurposing has advantages for you and your users: Content repurposing saves you time and effort .


Finding topics and researching often take a lot of time and effort. Diverse marketing : Some people prefer reading, others prefer watching videos, and others prefer listening to a podcast. If you offer your content in different formats, there is something for everyone. You can Phone Number also increase your visibility using content repurposing . If you present content on multiple channels, you can reach more people directly and increase your reach . Important tips for content repurposing When it comes to content repurposing, it is of course important to implement it correctly so that you achieve the desired success.





Here are the top tips to keep in mind: Good timing Good time planning is the be-all and end-all, because content repurposing should ultimately save time. If you need more time to prepare content than to produce new content, it's not worth it. It is therefore important not to underestimate the effort and that you have a well-organized editorial plan . Of course, despite saving time, one thing must not suffer: quality. Find the right content Not all content is equally suitable for content repurposing. Therefore, you should make sure that you use so-called evergreen content .