g Google Tag Manager

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For campaigns that have this first phase, it is not advisable that they be too short in exposure, as they would need a few weeks to work optimally. Fee: commission corresponding to the fees of an agency or SEM professional for the creation, management and monitoring of campaigns. There are agencies that apply an initial configuration fee and others that only invoice the monthly follow-up fee, just as there are agencies that invoice a variable percentage depending on the investment, or with a fixed fee.


For tastes, colors. Feed: file normally in txt or xml Antarctica Email List format that allows us to easily send all the data about the products in our online store to external platforms so that they process this information, and are able to extract it for their external platforms or tools. In SEM campaigns, you will likely have to generate feeds for Google Merchants, aggregators and comparators, Facebook, Amazon, among others.




Google code container. It allows us, in a single script on our website, to place different Analytics tracking codes and other measurement tools, verification codes or tracking pixels from SEM platforms, as well as events and much more. A delight for those who want to measure well and do not have great programming knowledge. Google Ads: platform for Google advertisers, formerly known as Google Adwords.