Email Marketing Secrets: How to Create a Newsletter?

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Increase the level of trust in the brand, increase the average bill and encourage the client to buy – e-mail newsletters cope with these tasks perfectly. This is a powerful marketing tool that helps save the budget for promoting your company on the Internet. In this article, we will tell you how to communicate with the audience using letters and set up a mass mailing using special services.

Why should a business launch a newsletter?
Some business owners believe that the telephone and on page seo service instant messaging can completely replace sending letters to clients' email boxes. However, this communication channel does not lose its relevance even with the advent of other methods of contact. A number of tasks are solved with the help of mailings:




Increasing sales and automating this process
The mailing helps to lead the lead through your funnel: from the first letter, with the help of which the person only gets acquainted with the product, to the last message, after reading which the potential buyer is ready to become your client. It is enough to create an e-mail mailing template and start sending through the service to your own base to automate warming up.

Increasing the Lifetime Value of Clients
Increasing the average check is a pain point for most entrepreneurs. Choosing the path in which prices will be raised to increase LTV is a mistake. With the help of a mailing list, you can remind customers about the products they viewed or added to the cart but did not buy, or offer additional products after placing an order.

Bringing back "sleeping" customers and stimulating repeat purchases
Your database probably includes those who communicated with the company once and never returned. A mailing is a good way to “activate” this category of clients. Remind them about the product and tell them about new promotions and special offers.

Attracting traffic to the site
Emails announcing key events, upcoming sales and promotions help increase the amount of traffic on your site.

Formation of a positive image
It is rational to create an e-mail newsletter and send useful content to clients. Articles, photos and videos will increase the involvement of portal visitors and help to increase the level of trust in the brand.

Letters often become a more effective way of communication than messages in instant messengers. Firstly, they are stored in the Inbox folder until the user reads the message or deletes it: the letter will definitely not get lost among other chats. Secondly, you can personalize messages, preparing individual offers for each client. Thirdly, using email and corporate services for mass mailings is still cheaper for businesses than other ways of interacting with clients.

Types of e-mail newsletters
The choice of a specific type of mailing directly follows from the tasks solved with the help of this tool. Marketers distinguish:

Selling chains of letters , the task of which is to increase the "warmth" of the lead and stimulate it to close the deal. This is a classic sales funnel, the stages of which the client goes through after reading each subsequent message.
Content mailings with useful information. These letters can contain anything: from instructions for your product that will help the client simplify the process of interaction with it, to useful tips and recommendations on topics close to your niche. This type of letter goes well with sales letters, and can be used as an additional warm-up element.
Trigger mailings. Every brand has examples of this type of email mailing. These are reminders about a full but unpaid cart, notifications about the product running out soon, and even congratulations to the subscriber on significant dates.
Transactional mailings , which are classified as service mailings. With their help, your subscribers and clients receive information about the order status, can confirm their email address for authorization on the site, receive a receipt when making a purchase, or restore a password if they accidentally lost it.
Reactivation letters. It is rational to send this type of letters to those who were already interested in your product, but for some reason did not complete the deal or did not return to the company again. Various services with training courses like to use these mailings: they remind about the need to continue training or choose the next course.